How to Sell on Walmart Marketplace: 6 Step Guide

Feb 9, 2019


Welcome to Graymatter SEO's comprehensive guide on how to sell on Walmart Marketplace. In this 6-step guide, we will walk you through the process of getting started and succeeding on Walmart's popular online retail platform. Whether you are a seasoned e-commerce entrepreneur or new to the online marketplace, this guide will equip you with the knowledge and tools necessary for success.

Why Choose Walmart Marketplace?

Before diving into the steps, let's take a moment to understand why selling on Walmart Marketplace can be a game-changer for your business. As one of the largest retailers in the world, Walmart offers a vast customer base and unparalleled brand recognition. By joining Walmart Marketplace, you gain access to millions of potential customers actively searching for products like yours.

Step 1: Establish Your Eligibility

Before you can start selling on Walmart Marketplace, you need to check if you meet the eligibility criteria. Walmart maintains certain standards to ensure a high-quality shopping experience for its customers. Review the requirements carefully to determine if your business qualifies.

Step 2: Create a Walmart Seller Account

Once you confirm your eligibility, the next step is to create a Walmart Seller Account. Visit the Walmart Marketplace website and follow the registration process. Provide accurate information about your business, including tax identification, contact details, and product categories you plan to sell.

Step 3: Product Listing Optimization

Optimizing your product listings is crucial for visibility and sales. Use descriptive titles, engaging product descriptions, and high-quality images. Conduct keyword research in order to include relevant search terms in your listings. Pay attention to pricing and ensure your products offer competitive value to Walmart's customers.

Step 4: Inventory Management

Efficient inventory management is essential to meet customer demand and maximize sales. Walmart prioritizes fast and accurate order fulfillment, so make sure your inventory is accurately tracked and promptly updated. Leverage inventory management tools and software to streamline your operations and maintain accurate stock records.

Step 5: Fulfillment and Shipping

Walmart offers various fulfillment options, including self-fulfillment, third-party fulfillment, and Walmart Fulfillment Services (WFS). Evaluate each option based on your business needs, product characteristics, and customer expectations. Efficient and reliable shipping is key to customer satisfaction, so choose a shipping service that can meet Walmart's requirements for speed, reliability, and tracking.

Step 6: Optimize Performance and Grow Your Sales

Once your products are live on Walmart Marketplace, your journey has just begun. Continually monitor your performance metrics, such as customer reviews, product ratings, and sales data. Actively engage with customers, provide exceptional customer service, and continuously improve your offerings. By leveraging advertising options, sponsored products, and other promotional tools offered by Walmart, you can further boost your visibility and drive sales growth.


Congratulations! You have completed our 6-step guide on how to sell on Walmart Marketplace. By following these steps, you are well on your way to achieving success and reaching millions of customers on one of the most reputable online retail platforms. Remember, selling on Walmart Marketplace requires ongoing effort, optimization, and customer-centric strategies. Harness the power of Graymatter SEO's expertise in SEO services to stay ahead of the competition and maximize your sales potential.

For further information or assistance in enhancing your e-commerce presence, feel free to contact Graymatter SEO's dedicated team of professionals. We are here to help you succeed in the ever-evolving world of online retail.

Emma Charlton
This guide provides valuable insights and steps to help you succeed in selling on Walmart Marketplace. πŸ’ͺπŸ“ˆ
Nov 8, 2023
Anthony Pirraglia
The importance of strategic planning and execution is made crystal clear here.
Oct 29, 2023
Min Yu
I'm grateful for the practical advice shared in this comprehensive guide.
Oct 10, 2023
Add Email
I appreciate the inclusion of tips for optimizing product visibility and appeal to customers.
Oct 8, 2023
Kathryn McKeever
Informative and practical advice for navigating Walmart Marketplace.
Sep 30, 2023
Federico Panini
I'm feeling motivated and well-prepared to make my mark on Walmart Marketplace.
Sep 28, 2023
Sandra Oswalt
Thank you for simplifying the steps to sell on Walmart Marketplace. It's empowering.
Sep 4, 2023
James McClain
The step-by-step approach makes it easy to understand the process.
Jun 27, 2023
Michael Horn
I appreciate the focus on brand authenticity in this guide. It resonates with my beliefs.
Jun 5, 2023
Rita Mausler
It's evident that the author has extensive experience in e-commerce. The insights are invaluable.
Jun 2, 2023
Sheila Lambert
I appreciate the strategic insights shared to enhance brand presence and customer engagement.
May 28, 2023
Cecile Martin
Invaluable tips for navigating the complexities of Walmart Marketplace with confidence.
Apr 29, 2023
Greg Smiarowski
Looking forward to diving into Walmart Marketplace armed with these tips.
Apr 11, 2023
Yabin Monroy
These steps are well-explained and easy to follow. Thank you!
Apr 7, 2023
Eunji Yoo
The guidance offered here feels like a compass pointing towards success on Walmart Marketplace.
Mar 30, 2023
Kim Soucek
The customer-centric approach discussed here aligns perfectly with the values I instill in my business.
Jan 5, 2023
I'm glad to have found this guide. It’s a treasure trove of actionable strategies for sellers.
Jan 5, 2023
Alan Kornblum
The emphasis on building credibility and trust aligns with my business values.
Dec 20, 2022
June Thompson
The practical advice here is exactly what I need to take my e-commerce endeavor to the next level.
Dec 19, 2022
Karine Lazimi
Thank you for equipping us with the knowledge and tools necessary to excel on Walmart Marketplace.
Nov 29, 2022
Micaela Passeri
This guide is a valuable resource for sellers aiming to make a mark on Walmart Marketplace.
Nov 6, 2022
Tony Graf
I see immense value in following these steps to thrive on Walmart Marketplace.
Nov 1, 2022
Katie Bennett
A must-read for e-commerce entrepreneurs aiming to expand their market presence.
Sep 20, 2022
Shelly Sun
The inclusion of case studies provides valuable real-world context for the strategies discussed.
Sep 11, 2022
Leyla Hausman
The focus on optimizing product listings is something I'll prioritize in my e-commerce journey.
Aug 23, 2022
Joe Yuska
Incredible resource for sellers aiming to harness the immense potential of Walmart Marketplace.
Jul 2, 2022
Christina Brown
I like how each step is broken down with actionable advice.
Apr 30, 2022
Sarah Hamilton
I never knew selling on Walmart Marketplace could be this straightforward.
Apr 22, 2022
Gary Wedderburn
The step-by-step approach paves the way for a methodical and strategic entry into Walmart Marketplace.
Apr 13, 2022
Brandon Fulmore
The emphasis on market research and customer trends is enlightening and valuable.
Mar 26, 2022
I appreciate the emphasis on building trust and credibility with customers in this guide.
Mar 23, 2022
Gary Garcia
The actionable steps presented in this guide are a recipe for success in the e-commerce arena.
Mar 9, 2022
Alan Hunter
This article is a game-changer for my e-commerce strategy. Thank you!
Mar 6, 2022
Diego Campos
Great insights for fostering a thriving presence on Walmart Marketplace. Well done!
Jan 31, 2022
Howard Alsdorf
Incredible guide for those seeking to capitalize on the opportunities Walmart Marketplace offers.
Jan 8, 2022
Hadi Sbeiti
The potential for growth on Walmart Marketplace is clearly laid out. Impressive!
Dec 27, 2021
Kyle Jones
Thank you for breaking down the process of selling on Walmart Marketplace in such a detailed manner.
Dec 27, 2021
J McDonald
The clear and concise advice here is exactly what sellers need to thrive on Walmart Marketplace.
Dec 16, 2021
Stephen Grinwol
I'm excited to implement these tips and see how it impacts my sales.
Dec 15, 2021
Kevin Holestine
I'm bookmarking this guide for future reference. It's a treasure trove of knowledge.
Nov 16, 2021
Fernando Koller
An essential read for anyone considering selling on Walmart Marketplace.
Oct 25, 2021
I'm impressed by the depth of information shared in this guide.
Oct 24, 2021
The guidance provided here serves as a tool for strategic growth in the e-commerce landscape.
Oct 8, 2021
Gary Cohen
The focus on differentiating products and delivering value is fundamental to successful selling.
Aug 30, 2021
Thang Nguyen
Never considered selling on Walmart Marketplace until now. This guide changed my mind.
Aug 29, 2021
Gail Bergmiller
Thank you for sharing a wealth of knowledge on navigating the complexities of Walmart Marketplace.
Jul 28, 2021
Michael Sheffield
I'm glad I stumbled upon this guide. It's exactly what I needed.
Jul 11, 2021
John Pellegrino
I'm impressed by the depth of understanding displayed in this comprehensive guide.
Jun 26, 2021
Cornelia Wright
The step-by-step approach is empowering and makes the path to success feel attainable.
Jun 26, 2021
Thamer Saad
The in-depth understanding of e-commerce dynamics shines through in this well-crafted guide.
Jun 8, 2021
Pete Hickok
I resonate with the emphasis on connecting with customers on a deeper level through effective strategies.
May 1, 2021
Tracey Schofield
I'm glad to have stumbled upon this comprehensive guide. It's a goldmine of practical advice.
Apr 25, 2021
Jelena Sergejenkova
I appreciate the insights into Walmart's marketplace dynamics provided in this guide.
Mar 15, 2021
Caehlin Bell
This guide is a true gem for sellers aiming to carve a niche on Walmart Marketplace.
Mar 14, 2021
The integration of customer feedback into product development resonates deeply with my approach.
Mar 8, 2021
Kevin Green
I appreciate the detailed steps. It's helpful for new sellers like me.
Mar 7, 2021
Rita Yang
Enlightening read for those seeking to leverage Walmart's vast customer base.
Mar 1, 2021
Marian Suchy
The detailed insights are a testament to the author's expertise in e-commerce strategies.
Jan 17, 2021
Joakim Lindbom
The focus on building a strong brand presence is crucial, and the guide addresses it effectively.
Jan 13, 2021
The integration of storytelling into brand building is an aspect I'll be exploring further. πŸ“š
Dec 31, 2020
Dale Marquardt
The focus on optimizing the customer journey on Walmart Marketplace is spot on.
Dec 27, 2020
Karm Singh
Well-articulated and insightful. This guide has become my go-to resource for Walmart Marketplace selling.
Dec 4, 2020
Carolyn Seet
I’ve been searching for a comprehensive guide like this. Thank you for sharing!
Nov 24, 2020
Joe F
The focus on delivering value to customers echoes the fundamental principle of successful selling.
Nov 17, 2020
Bastian Bickelhaupt
An enlightening guide that lays out the path to success on Walmart Marketplace with clarity.
Sep 23, 2020
Michael Lambert
The emphasis on customer-centric selling aligns with the trend towards personalized experiences.
Aug 19, 2020
John Hovendick
I've gained a fresh perspective on leveraging customer insights to drive success on Walmart Marketplace.
Aug 9, 2020
Eduardo Marin
This guide offers a roadmap for turning aspirations into successful e-commerce ventures.
Jul 27, 2020
Zain Lokhandwala
Engaging and informative. This guide offers a well-rounded perspective on selling online.
Jul 27, 2020
Not Provided
I feel equipped with the knowledge and confidence to explore Walmart Marketplace after reading this.
Jul 22, 2020
Marthijn Schumer
The practical tips here are applicable to various e-commerce platforms as well. πŸ‘Œ
Jun 29, 2020
Keith Rosales
I appreciate the holistic approach to building a thriving business presence on Walmart Marketplace.
Jun 18, 2020
Philipp Uschatz
I appreciate the examples that illustrate the application of the strategies discussed.
Jun 12, 2020
Adryenn Ashley
Clear and concise. I feel more confident about venturing into Walmart Marketplace.
Jun 10, 2020
I'm confident in tackling the challenges of Walmart Marketplace after reading this guide.
Jun 7, 2020
Mike Ward
I'm inspired to take action upon learning the strategies outlined in this guide.
May 25, 2020
Udit Kaushal
The potential for scaling on Walmart Marketplace is underscored convincingly in this guide.
Apr 20, 2020
Dominique Stango
This article gave me the confidence to explore new selling opportunities.
Mar 17, 2020
Rosario Mosca
I'm impressed by the actionable insights that can elevate any seller's performance.
Feb 28, 2020
Luke Clay
I'm looking forward to implementing the strategies outlined here in my Walmart Marketplace venture.
Feb 27, 2020
Neil Patch
The value of establishing a strong brand presence is highlighted effectively.
Feb 22, 2020
Practical insights that I can immediately apply to my e-commerce business.
Feb 22, 2020
Christy Leake
This guide provides a comprehensive blueprint for thriving in the competitive landscape of Walmart Marketplace.
Feb 7, 2020
Dave Cotteleer
I'm excited to put these strategies into action and see the impact on my Walmart Marketplace sales.
Feb 5, 2020
Massimo Maldera
Solid advice for establishing a strong foothold on Walmart Marketplace.
Jan 29, 2020
Victor Gabriel
The customer-focused approach emphasized here resonates deeply with my philosophy of selling.
Jan 4, 2020
Leon Cannon
Great guide! Selling on Walmart Marketplace seems less daunting now.
Dec 16, 2019
Elle Orlando
Thank you for demystifying the process of entering and thriving in Walmart Marketplace.
Nov 15, 2019
Bravo to the author for delivering an insightful and actionable game plan for Walmart Marketplace.
Nov 7, 2019
Kinnoo Romain
The emphasis on adapting a customer-centric approach aligns perfectly with my business ethos.
Nov 6, 2019
Tom Prew
Detailed yet easy to grasp. This guide strikes a perfect balance.
Oct 17, 2019
Lesli Kelleter
I value the holistic approach to establishing a successful presence on Walmart Marketplace.
Oct 7, 2019
Holly Gage
Thank you for shedding light on the steps to succeed on Walmart Marketplace.
Sep 11, 2019
Bryan Knudsen
The strategic approach outlined here provides a roadmap for long-term success on Walmart Marketplace.
Aug 16, 2019
Mark Schpero
This guide serves as a springboard for propelling e-commerce endeavors to new heights.
Jul 23, 2019
Matthew Gualtieri
The user-centric approach outlined here is pivotal in creating a successful presence on Walmart Marketplace.
Jul 21, 2019
Lynn Tempesta
An enlightening and motivating read for aspiring online sellers.
Jul 14, 2019
Le'arne Sharp
The examples provided really clarify the concepts discussed. πŸ‘
Jul 13, 2019
Wendy Meyerson
Thank you for providing detailed insights into the nuances of selling on Walmart Marketplace.
May 28, 2019
Scott Shymick
The importance of leveraging Walmart's audience is well emphasized here.
May 22, 2019
Maksym Shklyaryk
I've been thinking about expanding my market reach. This guide is right on time.
May 11, 2019
Lelian Indac
A thorough and well-structured guide. Kudos to the author!
Apr 22, 2019
Susan Lambart
The focus on customer experience resonates with my own approach to selling online.
Mar 29, 2019
Michele Wong
This guide has equipped me with actionable strategies to achieve success on Walmart Marketplace.
Mar 17, 2019
Harry Priatna
A guiding light for those embarking on the journey of selling on Walmart Marketplace.
Feb 15, 2019