Shopify vs Amazon – Which is Better for Your Business?

Jun 17, 2018

As a business owner in the digital age, it's essential to choose the right platform to sell your products or services. Two popular options available to you are Shopify and Amazon. In this comprehensive guide, we'll examine the pros and cons of each platform to help you make an informed decision that aligns with your business goals.

Understanding Shopify

Shopify is a leading e-commerce platform that allows businesses to create online stores and sell products directly to customers. With its user-friendly interface and robust features, Shopify has gained popularity among entrepreneurs looking to establish a strong online presence.

One of the greatest advantages of using Shopify is its customizable nature. With a wide range of stunning website templates and customizable themes, you can create a unique online store that represents your brand in the best possible way. The platform also offers various tools, such as the drag-and-drop editor, which makes it easy for even the least tech-savvy individuals to build an attractive online store.

In addition to website customization, Shopify provides a seamless checkout process for your customers. The platform offers multiple payment options, including credit cards, digital wallets, and even buy now, pay later services, ensuring convenience and flexibility for your customers.

The Power of Amazon

Amazon, on the other hand, is a massive online marketplace that allows businesses to sell their products to a vast customer base. With its extensive reach and brand recognition, Amazon offers unparalleled visibility for your products, attracting millions of potential customers daily.

By leveraging the power of Amazon's marketplace, businesses can tap into a ready-made customer base and benefit from the platform's robust infrastructure. From warehousing and shipping to customer support and payment processing, Amazon handles the operational aspects, allowing you to focus on what matters most—growing your business.

Another advantage of selling on Amazon is the "Fulfillment by Amazon" (FBA) program. FBA enables businesses to store their inventory in Amazon's fulfillment centers, which not only provides a hassle-free shipping and returns process but also grants access to Amazon Prime members, further expanding their reach and potential sales.

Pros and Cons Comparison



  • Easy to use and beginner-friendly
  • Full control over website customization
  • Access to numerous apps and integrations
  • Flexible payment options
  • Comprehensive analytics and reporting


  • Ongoing monthly fee for using the platform
  • Additional costs for apps and themes
  • Managing inventory and fulfillment
  • Limited scalability compared to Amazon



  • Massive customer base and brand recognition
  • Simplified logistics and fulfillment with FBA
  • Access to Amazon Prime members
  • Seamless checkout process
  • Global marketplace expansion


  • Listing fees and other selling costs
  • Increased competition*
  • Less control over branding and customer experience
  • Complex policies and guidelines

*Note: Increased competition is dependent on the product category and market.

Which Platform is Right for You?

Choosing between Shopify and Amazon depends on several factors, including your business goals, target audience, and resources. If you value full control over your online store's design and want to create a unique brand experience, Shopify may be the better choice.

On the other hand, if you're looking for immediate access to a massive customer base and prefer a streamlined fulfillment process, Amazon could be the perfect fit for your business.

Ultimately, it's crucial to evaluate your business requirements, long-term goals, and budget before making a decision. Keep in mind that many successful businesses even leverage both platforms simultaneously, combining the customization options of Shopify with the reach of Amazon for optimal results.

At Graymatter SEO, we specialize in providing tailored SEO services for businesses in the field of business and consumer services. We understand the importance of choosing the right e-commerce platform, and our team of experts can help you navigate the complexities of Shopify, Amazon, and other online marketplaces to maximize your online visibility, increase sales, and drive sustainable growth.

Contact us today to learn more about how our SEO services can help you stand out in the competitive digital landscape and make the most informed decisions for your business's success!

Lisa Hynes
Shopify vs Amazon - Let's Compare!
Nov 8, 2023
Ashley McClusky
Amazon's fulfillment services can be a huge benefit for business owners.
Oct 30, 2023
Chris Gronow
Shopify's app store provides a range of integrations to enhance your business operations.
Oct 21, 2023
Neil Radford
Shopify's product organization and filtering options are beneficial for customers.
Sep 26, 2023
Bill Spalding
I like how Shopify allows me to offer personalized discounts and promotions.
Sep 22, 2023
Amazon's competitive marketplace can make it challenging to stand out as a new seller.
Jun 22, 2023
Bruce Bial
Shopify's multilingual support can help in reaching a diverse customer base.
Apr 20, 2023
Elijah Akum
A well-optimized Amazon listing can lead to increased visibility and sales.
Apr 10, 2023
Anju Ramchand
Amazon's fulfillment by Amazon (FBA) service simplifies order processing and shipping.
Mar 26, 2023
Billy Classen
Prime Day and other Amazon promotions can boost your sales and visibility.
Mar 17, 2023
Simone Giovannini
Amazon's cross-selling opportunities can help you increase the average order value.
Feb 17, 2023
Patricia Joy
Shopify's accessibility and user-friendly interface make it suitable for beginners.
Dec 16, 2022
Illya Golanek
Amazon's product recommendation algorithms can expose your products to more potential customers.
Nov 24, 2022
Michael Nuesse
Amazon has a larger user base, which may provide more exposure for your products.
Oct 20, 2022
Leonardo Avesani
Amazon's Prime Day can result in a significant surge in sales for participating sellers.
Aug 19, 2022
Kamlesh Darji
Amazon's review system can build trust and credibility for your products.
Aug 16, 2022
Paul Smith
Amazon's product visibility on search engines can lead to increased traffic and sales.
Jul 19, 2022
Jose Cordero
I appreciate Amazon's robust sales data and reporting tools for tracking my performance.
Jul 17, 2022
Taylor Velazquez
Amazon's product bundles and deals can attract more customers to your listings.
Jul 8, 2022
Karen Dioli
Having a presence on both Shopify and Amazon can diversify your sales channels.
May 26, 2022
Ira Brown
Shopify's easy import/export features make it convenient to manage product data.
May 6, 2022
Genevieve Flores
Amazon's Subscribe & Save feature can encourage repeat purchases from customers.
Apr 24, 2022
Webgility Test
I value Shopify's ability to create a unique branded experience for my customers.
Apr 21, 2022
David Chaplin
I find Amazon's sponsored product ads to be effective in driving traffic to my listings.
Apr 16, 2022
Katie McGregor
Shopify's analytics tools give me valuable insights into my business performance.
Apr 5, 2022
Heather Henkel
For a hands-on approach to branding and storefront design, Shopify is the way to go.
Feb 22, 2022
Gary Huffman
Amazon's tiered pricing and promotions can encourage bulk purchases from buyers.
Feb 16, 2022
Olu Ade
Amazon's A9 algorithm can help your products get exposure in relevant search results.
Feb 15, 2022
Meenakshi Singh
I appreciate the ease of setting up an online store with Shopify.
Feb 5, 2022
Shopify's monthly fees can add up, but its features are worth the investment.
Jan 18, 2022
Peter Ko
I've found Shopify to be more customizable and user-friendly compared to Amazon.
Dec 13, 2021
Christine Rosier
Amazon's extensive customer base provides a vast market for reaching potential buyers.
Dec 13, 2021
Andre Cardia
Shopify's easy-to-use website builder makes it simple to create a professional online store.
Dec 4, 2021
Erica Grady
Shopify's scalability and flexibility have been crucial for the growth of my business.
Dec 4, 2021
Tyulbekov Tyulbekov
I've seen success using Shopify's social media integration to drive sales and engagement.
Nov 21, 2021
Jason Girard
I appreciate Amazon's order tracking and fulfillment capabilities for my business.
Nov 21, 2021
James Daly
I appreciate Amazon's dedicated support for businesses selling unique and handmade products.
Nov 7, 2021
Mark Doucette
I've found Shopify's community forums to be helpful for sharing tips and advice.
Oct 30, 2021
Heather Bonds
Amazon's voice-commerce capabilities through Alexa can enhance customer convenience.
Oct 2, 2021
Shirin Mba
Amazon's platform brings in high traffic, potentially increasing your sales.
Aug 9, 2021
Fuad Sawaged
Shopify's built-in search engine optimization features contribute to better visibility.
Aug 4, 2021
Christine Kawamoto
Shopify's mobile-responsive themes ensure a seamless shopping experience for customers.
Jun 3, 2021
Ravula Sindhu
Amazon's automated reordering can streamline inventory management for your business.
May 23, 2021
Patty Bowman
I appreciate the flexibility of Shopify's discount code creation for promotions.
Apr 9, 2021
Nancy Northrup
Amazon's Lightning Deals can drive urgency and boost sales for your products.
Mar 29, 2021
Hilary Woodfine
Shopify's seamless integration with dropshipping suppliers simplifies inventory management.
Mar 19, 2021
Nick Lleibham
Amazon's international reach opens up opportunities for global expansion.
Mar 17, 2021
Amy Crenshaw
I like how Shopify streamlines the process of managing product variants and inventory.
Feb 25, 2021
Ashleigh Berger
Amazon's transparent customer feedback can assist in improving your products and services.
Feb 19, 2021
Wildtree Bay Area
Amazon's detailed product pages can provide valuable information for customers.
Feb 18, 2021
Andrew O'Such
I like how Shopify allows me to maintain full control over my product listings and pricing.
Feb 12, 2021
Courtney Leidy
The flexibility of Shopify's payment options makes it easy for customers to check out.
Jan 31, 2021
Add Email
I appreciate Shopify's updates and new features that keep my store competitive.
Jan 5, 2021
It Dept
Shopify's integration with popular payment gateways makes it convenient for customers.
Dec 14, 2020
Tushar Bhatnagar
Shopify offers a range of affordable and customizable templates for creating your online store.
Dec 14, 2020
Lisa Pesce
Amazon's marketplace can offer exposure to a diverse range of potential customers.
Dec 13, 2020
Dmitriy Donskoy
Shopify's email marketing integrations make it easy to engage with customers and drive sales.
Dec 1, 2020
Ann-Margaret Tait
Shopify's social media sharing capabilities can help in expanding your customer base.
Nov 9, 2020
Michelle Ferrier
Amazon's Prime Now service can provide ultra-fast delivery to customers.
Oct 29, 2020
Abdul Samad
Amazon's sponsored brands and display ads can boost your product visibility.
Oct 18, 2020
Shopify's SEO capabilities can help drive organic traffic to your online store.
Oct 17, 2020
Shi Bong
I like how Shopify's abandoned cart recovery tools help in reducing lost sales.
Sep 18, 2020
Reinza Syafruddin
Amazon's brand analytics provide valuable insights into customer behavior and preferences.
Aug 14, 2020
Robert Carroll
Having your own branded Shopify store can help you establish a strong identity in the market.
Aug 7, 2020
Allen Mu
Shopify's 24/7 customer support team is a valuable resource for troubleshooting any issues.
Jul 3, 2020
Yu-Teh Li
Shopify's order tracking abilities are valuable for keeping customers informed.
Feb 5, 2020
Larkin Werner
Amazon's global infrastructure ensures reliable and fast shipping for customers.
Jan 20, 2020
Kathleen Kennedy
Shopify's inventory management features are essential for my business needs.
Dec 31, 2019
Ben Brabston
I've seen success in using Shopify's abandoned cart recovery emails to boost sales.
Nov 22, 2019
I appreciate Amazon's 24/7 seller support to address any urgent inquiries.
Nov 8, 2019
Laura Garcia
Amazon's easy listing process can save time in adding new products to your inventory.
Nov 5, 2019
Ricatdo Lehenman
Etsy and eBay integration options are valuable additions to Shopify for expanding reach.
Nov 1, 2019
Dmitry Anosov
Amazon's tools for advertising and promotions can boost your product visibility.
Oct 7, 2019
Christa Berry
I've seen success using Shopify's built-in abandoned cart recovery system.
Oct 7, 2019
Chris Stanton
Amazon's fulfillment network empowers businesses to efficiently fulfill orders.
Jul 8, 2019
Bryce Hunter
Amazon's affiliate program creates opportunities for additional revenue streams.
Jun 21, 2019
Marcio Ribeiro
Amazon's fulfillment network can make it more convenient to reach customers across the country.
Jun 16, 2019
David Oman
I appreciate Shopify's resourceful blog posts for guiding business owners.
Apr 8, 2019
Bill Knowlton
I like how Amazon handles customer service and returns for my business.
Mar 13, 2019
Andrew Gander
Amazon offers a wide range of fulfillment options to suit different business needs.
Jan 26, 2019
Pieter Goldie
I've found Shopify's shipping settings and carrier integrations to be user-friendly.
Jan 22, 2019
Trent Buskirk
I appreciate Shopify's focus on empowering small businesses and entrepreneurs.
Dec 11, 2018
Youness Agouzoul
Amazon's convenient mobile app can help you manage your business on the go.
Nov 28, 2018
Joe Bone
I prefer Shopify for its integrated marketing and sales tools.
Nov 26, 2018
Sydney Curtis
I like how Shopify enables easy integration with various third-party apps and tools.
Nov 1, 2018
Christine Barber
Amazon's wide product selection makes it a one-stop shop for consumers.
Aug 18, 2018
Travis Webb
I enjoy the simplicity of Shopify's checkout process for my customers.
Aug 17, 2018
Rochelle Myers
Amazon's brand registry program provides protection for intellectual property and brand loyalty.
Aug 12, 2018
Maxine Kessler
I appreciate Shopify's efforts in providing educational resources for business growth.
Jul 16, 2018
Aaron Revak
Amazon's global selling feature can expand your reach to international markets.
Jul 8, 2018
Patrick Zoch
Amazon's Prime membership base offers potential for faster shipping and increased sales.
Jul 4, 2018
Nina Legate
Amazon's warehouse and logistics capabilities can simplify order fulfillment for businesses.
Jun 28, 2018
Rachel Allegra
I find Amazon's seller support resources to be helpful and responsive.
Jun 26, 2018