Ultimate Guide to Shopify Pricing Plans & Fees (2023 Guide)

Sep 23, 2021


Welcome to the ultimate guide to Shopify pricing plans and fees! As you explore the world of ecommerce, it's crucial to understand the costs associated with running your online store on the Shopify platform. In this comprehensive guide, we'll break down everything you need to know about Shopify's pricing structures, features, and additional fees. By the end of this guide, you'll have the knowledge to make an informed decision on which Shopify plan is best suited for your business.

Understanding Shopify Pricing

Shopify offers a range of pricing plans, each tailored to meet the unique needs of different businesses. The pricing plans include:

  • Shopify Lite
  • Basic Shopify
  • Shopify
  • Advanced Shopify
  • Shopify Plus

Let's dive into the details of each plan so you can determine which suits your requirements the best.

Shopify Lite

The Shopify Lite plan is ideal for small businesses or entrepreneurs who are just starting with their online ventures. Priced at $9 per month, this plan provides access to Shopify's powerful features, including:

  • Ability to sell on Facebook and other social media channels
  • Integration with your existing website or blog
  • Ability to accept credit card payments

Despite being the most affordable plan, Shopify Lite offers significant value for those looking to dip their toes into the world of ecommerce.

Basic Shopify

The Basic Shopify plan, coming in at $29 per month, is designed for small businesses that are ready to establish their online presence and start selling products. This plan includes all the features offered in the Shopify Lite plan, as well as:

  • Access to Shopify's full online store builder
  • Ability to add unlimited products to your store
  • 24/7 customer support to assist with any technical difficulties

For businesses looking for an affordable solution with advanced features, Basic Shopify is a great option.


The standard Shopify plan, priced at $79 per month, is perfect for growing businesses that require more robust features to scale effectively. In addition to the features included in the Basic Shopify plan, the Shopify plan offers:

  • Gift card creation and redemption functionality
  • Professional reports and analytics to track sales and customer behavior
  • Abandoned cart recovery to help you recapture sales

If you're serious about expanding your online presence and want access to powerful tools, the Shopify plan is a worthy investment.

Advanced Shopify

The Advanced Shopify plan, priced at $299 per month, is designed for established businesses or high-volume merchants aiming to maximize their ecommerce potential. With this plan, you receive all the features from the previous plans, plus:

  • Advanced report builder for more detailed insights
  • Third-party calculated shipping rates for accurate shipping costs
  • Access to the exclusive Shopify Advanced APIs for custom integrations

If your business is experiencing significant growth and requires advanced features to streamline operations, Advanced Shopify is an excellent choice.

Shopify Plus

For large enterprises and high-scale businesses, Shopify Plus is the ultimate plan. The pricing for Shopify Plus varies based on individual requirements and business size. With Shopify Plus, you receive all the benefits of the previous plans, along with:

  • Enterprise-grade scalability and performance
  • Access to dedicated account managers and priority support
  • Advanced automation and customization options

If you're operating a large-scale ecommerce business with complex needs, Shopify Plus provides the necessary tools and resources to scale your operations effectively.

Additional Fees

While the monthly subscription fees cover the core features and functionalities, it's essential to consider potential additional fees that may arise when using the Shopify platform. Some common additional fees include:

  • Transaction fees: Shopify charges a fee per transaction for utilizing external payment gateways. However, if you use Shopify Payments, these fees can be avoided.
  • Third-party apps and integrations: While Shopify offers many built-in features, some businesses may require additional apps or integrations, which often come at a cost.
  • Custom domain: If you want to use a unique domain name for your online store, you may need to purchase one separately.
  • Shipping costs: Depending on your shipping methods and carrier services, there may be varying costs associated with shipping your products to customers.

It's crucial to factor in these additional fees when evaluating the overall cost of running your online store on the Shopify platform.


Choosing the right Shopify pricing plan for your business is a crucial decision that can impact your online success. By understanding the different pricing tiers, features, and additional fees, you can make an informed choice that aligns with your needs and budget. Whether you're a small business owner or a large-scale enterprise, Shopify offers a range of plans to suit your requirements and help you build and grow your online store effectively.

For more information on Shopify pricing plans and fees, contact Graymatter SEO, your trusted partner in providing business and consumer services, including SEO services, and let us assist you in your ecommerce journey.

Frank Fundaro
Every online store owner considering Shopify should read this guide. It's a comprehensive and invaluable resource for understanding the financial aspect.
Oct 27, 2023
Chris Sandbach
This guide demystifies the complexity of Shopify pricing. It's a must-read for anyone planning to use the platform.
Oct 24, 2023
Robert Flores
The guide's focus on helping readers understand the value they're getting for the cost is much appreciated. A well-rounded overview.
Oct 21, 2023
James Caw
The clear and concise breakdown of Shopify pricing plans is immensely helpful in understanding the various options. Thank you for this guide.
Oct 6, 2023
Shirley McInnis
The clarity of this guide is what makes it so valuable. Thank you for simplifying the complexities of Shopify pricing.
Jul 26, 2023
Wendy Ong
Thank you for this guide! It's been incredibly helpful in better comprehending the variety of costs associated with using Shopify for my online store.
Jul 17, 2023
Heather Wentworth
This guide has been instrumental in helping me understand the costs associated with Shopify. It's a treasure trove of information.
Jul 16, 2023
Englis Pena
This guide is a must-read for anyone looking to understand and evaluate Shopify pricing plans. It's a vital resource in the decision-making process.
Jun 16, 2023
Rebecca Duffin
I appreciate how this guide covers both the basic and advanced Shopify plans. It's useful for all levels of users.
Jun 12, 2023
Cheng Chen
This guide is invaluable for those seeking clarity on Shopify pricing. It's helping me navigate the decision-making process with confidence.
Jun 11, 2023
Sondra Corbitt
I'm grateful for the breakdown of transaction fees. It's crucial information for anyone considering Shopify as their platform.
Jun 9, 2023
Daniel Hale
The section on additional fees is eye-opening. It's important to be aware of all the potential costs before committing to a platform.
May 21, 2023
Bill Enloe
I've been considering Shopify for my online store, and this guide has given me a clearer understanding of the costs involved.
May 20, 2023
Warren King
A clear and concise breakdown of Shopify pricing. It's exactly what I needed to make an informed decision about my ecommerce platform.
May 16, 2023
Melissa Bell
The guide's focus on how to optimize costs within the Shopify platform is especially helpful. It's about maximizing value for the spend.
Apr 26, 2023
Richard Plato
As someone new to Shopify, this guide has been incredibly valuable in helping me understand the pricing structure and potential expenses.
Apr 24, 2023
Christopher Franck
This guide has given me a newfound confidence in understanding the costs associated with running a Shopify store. A truly valuable resource.
Apr 20, 2023
Jim Dwyer
The breakdown of potential fees is incredibly informative and is helping me plan my budget effectively. This guide is a lifesaver.
Apr 13, 2023
Bobby Boermans
I found the section on transaction fees very useful. It's important to consider all the costs involved.
Apr 8, 2023
Denise Hoffman
Thank you for this detailed guide! I appreciate the breakdown of Shopify pricing plans and fees.
Mar 12, 2023
Place Holder
Understanding the different fees involved is crucial for every online business owner. This guide does a great job of explaining everything in detail. Kudos!
Mar 4, 2023
David Applegate
Thank you for unpacking the complexities of Shopify pricing in such a digestible manner. It's giving me the confidence to take the next step.
Feb 14, 2023
Todd Smith
Thanks for breaking down the costs in such a clear and understandable manner. It's helping me weigh the pros and cons of using Shopify.
Feb 10, 2023
Keith Silver
Thanks for explaining the various fees involved. It's important to have transparency when considering a platform like Shopify.
Jan 23, 2023
I appreciate the inclusion of real-life examples in this guide. It's given me a practical understanding of how the pricing works.
Jan 20, 2023
Steve Kidd
The breakdown of Shopify pricing plans is very comprehensive and easy to understand. Thanks for sharing this information.
Jan 3, 2023
Dean Heizer
The breakdown of fees for add-ons and apps provides valuable insight into potential future expenses. Thank you for this guide.
Dec 30, 2022
Adrian Clement
The guide's thoroughness in covering every aspect of Shopify pricing is truly commendable. It's a goldmine of information for anyone considering the platform.
Dec 28, 2022
Alejandro Villa
This guide is a fantastic resource for anyone looking to launch an online store. Understanding the financial aspect is key.
Dec 26, 2022
Brett Herzog
This guide has been an absolute game-changer in helping me understand the financial aspects of running a store on Shopify. Thank you for the invaluable resource.
Dec 16, 2022
Eleni McCready
I appreciate the practical advice provided in the guide. It's helping me grasp the potential costs while using Shopify.
Dec 13, 2022
David Ranson
This guide is a must-read for anyone contemplating launching an online store. It's shedding light on an important aspect of the process.
Dec 2, 2022
Elise Hofrichter
Thanks for breaking down the pricing structure. It's made the decision-making process much clearer for me.
Nov 21, 2022
General Dynamics Armament Systems Corporation
I wish I had come across this guide sooner. It would have saved me a lot of research time.
Nov 19, 2022
Sharon Goodnowgh
As a small business owner, knowing the ins and outs of Shopify pricing is crucial. Thanks for putting this together.
Nov 19, 2022
Paul Smith
The breakdown of potential costs has given me a realistic view of what to expect with Shopify. This guide is a game-changer for my planning process.
Nov 11, 2022
Chip Brucker
The in-depth look at Shopify pricing has given me a whole new perspective on the platform. Thank you for this incredibly informative guide.
Oct 29, 2022
Scott Eaton
This guide has given me the clarity I needed to make an informed decision about moving my business to Shopify. Thank you!
Oct 29, 2022
salma saleh
The estimated number of words is helpful in understanding the fees associated with Shopify pricing plans.
Oct 27, 2022
Mary Lambert
Great breakdown of the differences between the plans. It helps in making an informed decision.
Sep 18, 2022
Jai Turner
This guide has armed me with the knowledge I needed to make an informed decision about my ecommerce platform. A huge thank you!
Sep 9, 2022
Robin McBride
This guide has broadened my understanding of Shopify pricing plans and potential fees, making it an essential resource for my ecommerce journey.
Aug 10, 2022
Sam Bernstein
The detailed explanation of the differences between plans has made my decision-making process much clearer. Thank you for this invaluable resource.
Aug 4, 2022
Paulette Lord
I appreciate the in-depth exploration of Shopify pricing. It's giving me the confidence to move forward with my online store plans.
Aug 2, 2022
Michael Leard
This guide has been a revelation in helping me understand the potential costs involved with Shopify. It's a must-read for anyone considering the platform.
Jul 24, 2022
Jeff Navin
🙌 Kudos to the writer for putting together such an illuminating guide. It's making my decision-making process much easier.
Jul 21, 2022
John Sweazey
I'm incredibly grateful for the thorough coverage of Shopify pricing in this guide. It's providing me with the clarity I need to make informed decisions.
Jul 21, 2022
Ghada Lareinagowns
Thank you for taking the time to create such a comprehensive resource. It's proving to be a game-changer in my understanding of Shopify pricing.
Jul 14, 2022
Nanda Kumar
This article is a great resource for anyone considering Shopify. Understanding the costs is so important.
Jun 28, 2022
John Craig
The real-world examples have made the cost breakdowns much easier to understand. It's helping me plan my budget effectively.
Jun 15, 2022
Marina Lewis
Thank you for providing such an insightful resource. It's proving to be an incredibly valuable guide for my ecommerce journey.
May 23, 2022
Ike Iqbal
Thank you for this thorough analysis of Shopify pricing. It's proving to be an invaluable resource for my ecommerce planning.
May 22, 2022
Angela Fioretti
👏 Well done on creating such an informative guide. It's a valuable resource for anyone considering Shopify.
May 21, 2022
The breakdown of potential additional expenses is invaluable. It's helping me forecast and plan for the future while using Shopify.
May 5, 2022
Nick Coelho
The breakdown of costs and features has been invaluable in helping me assess the best Shopify plan for my business. Thank you for this insightful guide.
May 4, 2022
Terri Ryan
As an aspiring online store owner, this guide has been a godsend in understanding the costs associated with Shopify. Thank you for the detailed breakdown.
Apr 29, 2022
Jeremy Adams
The tips for cost optimization included in the guide are invaluable. It's helping me make the most of my budget on Shopify.
Apr 14, 2022
Ryan Patrick
The detailed feature comparison is incredibly helpful in understanding the value proposition across different Shopify plans. Thank you for this resource.
Apr 11, 2022
Mats Gyve
I'm glad I stumbled upon this guide. It's given me a better understanding of how Shopify pricing works.
Apr 6, 2022
Guillaume Roques
The detailed comparison of the various plans is extremely helpful. It's helped me identify the best fit for my business needs.
Apr 5, 2022
Simon Richardson
As someone new to Shopify, this guide has been an eye-opener. It's helping me make sense of the pricing structure and navigate my options more effectively.
Apr 4, 2022
Deb Wolf
The breakdown of potential fees has been eye-opening. This guide has helped me consider aspects I hadn't previously thought about.
Mar 31, 2022
Shawn Paulson
The breakdown of the advanced Shopify plan is particularly insightful. Thanks for shedding light on the premium features and costs.
Mar 25, 2022
Casey Kleinman
👌 Thank you for putting together such a thorough and informative guide. It's proving to be immensely valuable as I consider moving forward with Shopify.
Mar 3, 2022
Blaine Dawson
Thank you for simplifying the complexity of Shopify pricing plans and fees. This guide is making it much easier for me to weigh my options.
Mar 1, 2022
Nureen Gulamali
I'm impressed with the thoroughness of this guide. It's proving to be an invaluable resource in my ecommerce journey.
Feb 3, 2022
Michael Hagen
I can't thank the author enough for this insightful guide. It's an absolute game-changer for my ecommerce plans.
Jan 21, 2022
Kathryn Longfellow
Thank you for breaking down the features and costs, making it easier for me to assess which plan aligns best with my business needs.
Jan 20, 2022
Jim Lee
The comparison of features across different plans is extremely helpful. It's essential for making an informed decision.
Jan 9, 2022
Randy Schenewerk
I appreciate the in-depth look at the costs involved in using Shopify. It's crucial information for small business owners.
Dec 12, 2021
Leigh Hein
I'm grateful for the depth of information in this guide. It's helping me make informed decisions about my business's future on Shopify.
Dec 10, 2021
Nicola James
As a current Shopify user, this guide has given me a better understanding of my existing plan and potential cost savings.
Dec 7, 2021
Christopher Most
👍 This guide is really helpful for anyone starting their ecommerce journey with Shopify.
Dec 1, 2021
Jose Quinones
This guide has given me a clearer understanding of the fees involved with Shopify. It's a must-read for anyone in the ecommerce space.
Dec 1, 2021
Jeanne McAdara
This guide is a fantastic primer for anyone new to ecommerce. The explanation of pricing is incredibly helpful.
Nov 23, 2021
Piyush Ahuja
I've been considering migrating to Shopify, and this guide has given me a comprehensive overview of what to expect in terms of fees.
Nov 21, 2021
Matthew Hiracheta
Thank you for making the sometimes daunting topic of pricing much more accessible. This guide is a lifesaver for ecommerce novices.
Nov 16, 2021
Peet Venter
Thank you for providing this comprehensive overview. It's incredibly helpful for anyone navigating the world of online retail.
Nov 15, 2021
Arlene Pettus
I found the section on hidden costs very informative. It's important to have visibility into all potential expenses.
Nov 15, 2021
Gloria Rincon
This guide is a well-organized and informative resource for anyone wanting to delve into Shopify pricing plans and fees. Thank you for making it available.
Oct 31, 2021
Bill Lebo
I've been looking for a comprehensive guide like this. It's really helping me make sense of Shopify's pricing structure.
Oct 14, 2021